TNX Africa

The new sound of faith: How youth culture has redefined gospel music

By | August 9, 2024
Maverick City

Youth culture has significantly changed gospel music, blending traditional Christian messaging with contemporary musical styles to create a dynamic and engaging genre.

This transformation is evident in fashion, language, social interactions and spiritual practices among young Christians.

Events like church-sponsored concerts and music festivals foster strong bonds and a sense of belonging, promoting unity and collective identity.

Maverick City

With numerous releases done this week, Chandler Moore, one of the breakout worship collectives in recent years, is no doubt the biggest contemporary music star this year commanding a major following in the US and Africa.

The Grammy-award winning singer, songwriter and worship leader has just released his new body of works which includes ‘All’ (featuring Naomi Raine), ‘Lead Me On’, ‘What I Needed’, ‘Great I Am’ (featuring Tasha Cobbs) and the afro-beat fused praise hit ‘Omemma’.    

Maverick City Music, has transformed the gospel industry with their memorable songs and diverse talent, including voices like Naomi Raine and Brandon Lake.

The group will be in Kenya in a week’s time as part of its African tour 2024.

Formed in 2018 in Atlanta by Tony Brown and Jonathan Jay, Maverick City Music was created to break down the unspoken rules in contemporary Christian and gospel music.

Through writing camps, they focused on unique expressions of worship rather than technical perfection, nurturing fresh ideas and voices.

Their debut release, ‘Maverick City, Vol. 1’, featured fresh voices like Naomi Raine and Chandler David Moore, bringing a new sound and inclusive approach that broke barriers and created a new space in gospel music.

This marked the beginning of a new era characterised by raw, authentic worship that resonated with many.

In 2021, Maverick City Music collaborated with influential collectives like Upperroom and Elevation Worship, further solidifying their impact by blending different styles and traditions to create a unique worship experience.

This solidified their impact on the gospel music scene, blending different styles and traditions to create a unique worship experience.

Maverick City

Their approach has influenced many other artists and reshaped the landscape of contemporary Christian music.

“The Maverick City Music worship collective has found its way onto the airwaves more recently than most, but their worship has already spoken to our hearts like few others have,” one pastor said.

“As a direct effect of their mission of inclusion, we have been graced with refreshing, heartfelt ways to worship our Lord and Savior.”

Elevation Worship has emerged as a powerful force, re-imagining how worship is expressed and experienced.

Their story is a testament to the ways modern worship can evolve while remaining rooted in timeless truths, drawing inspiration from the vibrant stories within their church community.

Each track they produce is crafted to resonate deeply with worshippers, guided by Pastor Steven to ensure alignment with the church’s teachings and scriptural integrity.

Elevation Worship

His involvement ensures the lyrics not only resonate with worshippers but also uphold the church’s doctrinal values. Songs like ‘Grace so Glorious’ showcase the band’s commitment to pushing creative boundaries while maintaining accessibility for new listeners. They aspire to push creative boundaries while maintaining accessibility for new listeners.

The Hillsong modern touch

Hillsong Young & Free has also revolutionised gospel music by blending contemporary styles like indie pop, indie rock, synth-pop, and electropop with traditional elements.

Their innovative use of instrumentation, willingness to embrace modern trends, and commitment to high-quality production have set them apart.

Modern Hillsong music trends towards ambient and moody pop, featuring synths, acoustic guitar, and prominent vocals, though this shift has sometimes limited instrumentation variety, demonstrating their commitment to staying relevant.

Hillsong young and free

 Their music prominently features piano, acoustic guitar, and electric guitars, with sparing use of drums, while Hillsong UNITED incorporates solos and prominent guitar work.

Recent trends in Hillsong Worship’s slower material include simpler, more rudimentary drumming. Synthesizers have become a staple, adding an ethereal touch.

Travis Greene

Travis Greene has infused gospel music with his eclectic style and profound influences from pop and funk.

Known for his soulful voice and innovative arrangements, Greene has blurred the lines between secular and sacred music, creating a new sound that resonates deeply within the gospel community.

His single ‘Hold On Me’ (feat. Kirk Franklin and John P. Kee) merges gospel themes with his signature style, bringing a fresh perspective to the genre.

Influenced by Israel Houghton, Hillsong, and David Crowder, Greene’s music reflects a diverse range of inspirations. Originally from Myrtle Beach, South Carolina, and raised in Georgia, Greene grew up listening to groups like Digable Planets and Lords of the Underground, which informed his awareness of Pendulum Records.

Known for his soulful voice and innovative musical arrangements, Greene blurred the lines between secular and sacred music, creating a new sound that resonated deeply within the gospel community.

His passion for gospel music is driven by the timeless records he grew up with. Despite his recent success, which includes five GRAMMY nominations, multiple Stellar Awards, and a Billboard Music Award for “Made a Way,” Greene remains grounded, attributing his achievements to Jesus. He leads ministry through Forward City Church, which he co-pastors with his wife, Dr. Jackie Greene.

Greene’s rise to fame, beginning in 2007, was not overnight. His album “The Hill” garnered seven Stellar Awards and significant recognition. His popular music, characterized by passion, praise, and accessibility, resonates with listeners and inspires worship.

Travis Greene [Facebook]

‘You Waited’, is from his album ‘Crossover – Live From Music City’, which encourages moving forward from the past to embrace the future.

Despite his success, which includes multiple Grammy nominations and Stellar Awards, Greene remains grounded, attributing his achievements to Jesus and continuing his ministry through Forward City Church.

The Kirk Franklin stomp

Kirk Franklin has expanded the genre’s reach and influence, making gospel relevant to a new generation.

Through his music, Kirk Franklin has addressed personal and social issues and redefined what it means to be a gospel artist in the modern era.

His work has expanded the genre’s reach and influence, making gospel relevant to a new generation and demonstrating its power to inspire and connect across diverse audiences.

His innovative approach blends gospel with hip-hop, as seen in his hit single ‘Stomp’, and addresses personal and social issues, redefining what it means to be a gospel artist in the modern era.

Franklin’s work has always aimed to create a cultural impact, connecting with listeners on a deeper, more personal level.

Unlike the traditional gospel style marked by intense, melismatic vocal delivery, Franklin’s approach featured catchy melodies and accessible arrangements. Franklin’s subsequent albums, ‘Whatcha Lookin’ 4’ and ‘God’s Property’ from Kirk Franklin’s Nu Nation, continue to blaze new trails in the gospel music industry, further cementing his reputation.

Kirk Franklin [Facebook]

His 2005 album ‘Hero’ represents a turning point where he began exploring more personal and introspective themes.

Songs like ‘Let It Go’ and ‘Imagine Me’ reflect his desire to connect with listeners on a deeper, more personal level, moving beyond traditional gospel themes to address issues of self-esteem and personal growth.

Judy Garland

Judy Garland, best known for her timeless performances in classic films, brought a unique influence to gospel music through her emotive singing and heartfelt performances.

Though primarily known for her work in film and traditional pop, Garland’s ability to convey deep emotion and spirituality in her music left a lasting impact on the gospel genre.

Her rendition of songs like ‘Swing Low, Sweet Chariot’ showcased her ability to infuse gospel music with a sense of hope and inspiration.

The Replacements’ Indie Gospel Fusion, known for their raw energy and introspective lyrics, brought a new edge to gospel music.

Molly Lewis, with her exceptional skill on the ukulele and engaging songwriting, her music blends elements of folk, indie pop, and humour, creating a distinct sound that resonates with gospel audiences.

Lewis gained recognition through her YouTube channel, where her ukulele covers and original compositions showcased her talent for storytelling through music.

Her debut EP, ‘The Forgotten Edge’, earned praise for its lyrics and catchy melodies, further solidifying her position in the gospel music scene.

Bob Dylan’s influence extends beyond music; he was awarded the Nobel Prize in Literature in 2016 for “having created new poetic expressions within the great American song tradition.”

His ability to address themes of love, politics, and the human condition through a gospel lens has profoundly impacted Minnesota’s cultural landscape, solidifying his legacy as one of the most influential and revered artists.

Pitson

Locally, Pitson, a celebrated gospel musician and mentor, has revolutionized gospel music through his focus on self-development, skill acquisition, and positive change.

His mentorship, songwriting, and commitment to spiritual growth are shaping a new generation of gospel artists who are both talented and spiritually grounded at Karura Community Chapel.

His early career saw him as a prominent figure in the 2000s folk music scene, but it was his debut ‘Lingala ya Yesu’ that marked a significant shift in his musical direction.

Pitson’s vision is to create songs that resonate within the church and the wider community, bridging the gap between spiritual and everyday life.

He critiques the industry’s shift towards entertainment-driven content that lacks spiritual depth and condemns the commercialization of gospel music.

Pitson

The Salvation Army, Kenya East Territory, Territorial Commander Colonel Daniel Kiama said in recent years, youth culture has significantly revolutionized gospel music, blending traditional Christian messaging with contemporary musical styles to create a dynamic and engaging genre.

“This transformation is evident in various aspects, from fashion and language to social interactions and spiritual practices among young Christians. Christian music has inspired a unique fashion subculture and style among the youth,” says Kiama.

He said attendees often adopt styles reflecting their favourite artists. This includes graphic tees with faith-based messages, cross necklaces, bracelets with scripture references, and modest yet trendy attire.

“These fashion choices help young Christians express their faith and create a sense of community and identity. The positive and morality-focused lyrics of Christian songs influence the language and communication styles of young Christians,” he says.

“They often incorporate faith-oriented rhetoric in their daily conversations, promoting positivity, respect, and constructive dialogue.”

Coln. Kiama says, Pitson distinguishes between gospel songs suitable for church and those that, despite being produced by gospel artists, are not appropriate for worship settings.

“He supports gospel artistes creating non-gospel songs for celebrations within the Christian community, such as weddings and birthdays,” he says.

Shaping relationships

Peter Baraza, Overseer Eastleigh District of the Pentecostal Assemblies of God said music plays a pivotal role in shaping social relationships among youth.

“Church-sponsored concerts, music festivals, and youth groups provide platforms for regular gatherings, fostering strong bonds and a sense of belonging. These events create a common ground for social interactions, where Christian music serves as a unifying element, promoting unity and collective identity,” says Baraza.

Baraza argues that youth have unique ways of exercising their gifts in the Lord, saying churches should not vindicate them.

“Appreciating multiple styles of worship music, including both traditional hymns and contemporary choruses, can enhance the worship experience and unite different generations within the church,” he says.

Fanuel Demesi, a youth pastor at Friends Church Ngong’ Road, says to make worship meaningful for young people, it is essential to provide them with visible roles as worship participants.

“Integrating youth into the church as active participants rather than isolating them in separate programs promotes a sense of belonging and community. Challenging music, drama, or service activities can help them develop their skills and connect with the church,” he says.

He further says the impact of Christian music on youth culture is shaping their fashion, language, social interactions, and spiritual practices.

“By embracing diversity in music styles, fostering meaningful worship experiences, building competence and leadership, and promoting inclusivity, the youth are revolutionizing gospel music,” he says.

“This transformation reflects their dynamic and evolving faith, creating a vibrant and engaged Christian community.”