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The Standard e-Paper
Kenya's Bold Newspaper
The shift is fueling the rise of platforms that allow social media users to participate in brand campaigns and potentially earn income based on engagement and performance.
Despite the scepticism, the report highlights a booming creator economy, with billions of shillings circulating through influencer marketing.
A new report shows Instagram leads in monetisation followed by Facebook, while TikTok trails despite raking in the most views.
Instagram has cemented its position as Kenya’s top-earning platform for creators, outpacing Facebook and TikTok in monetisation despite the latter’s dominance in reach and engagement.
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