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The government has warned that a lack of basic information, market linkages and credit management has contributed to the slow demise of micro, small and medium enterprises (MSMEs).
Entrepreneurs are using mobile money for transactions, leveraging messaging apps like WhatsApp for marketing, and tapping into social media to reach broader customer bases.
Octagon Africa has partnered with South Africa-based financial giant Alexforbes to launch an affordable retirement savings solution targeting the country’s MSMEs).
Modern MSMEs are increasingly relying on accounting software, point-of-sale systems, and mobile-based platforms for business operations.
MSMEs have been urged to prioritise customer experience by adopting artificial intelligence (AI)-powered solutions to track customer data, streamline operations, and boost client satisfaction.
Safaricom has announced a 25 per cent discount on all new fibre connections.
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